Bachelor of Business Administration(Hons)

Bachelor of Business Administration (BBA) is designed to provide students with the knowledge, skills and competencies required to excel as managers and executives in the challenging world of business administration and management.

The programme is approved by Malaysian Ministry of Higher Education and accredited by Malaysian Qualifications Agency.

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Normal Entry

Malaysian Students:

  • STPM or its equivalent with at least C Grade in 2 subjects; OR
  • Matriculation/Foundation with at least CGPA 2.00; OR
  • International Baccalaureate (IB) with at least 24 points; OR
  • A Level with at least C grade in 3 subjects; OR
  • Diploma with at least CGPA 2.00

International Students:

  • A recognised university entrance qualification such as ‘A’ level/University Foundation/Matriculation/Diploma or equivalent
  • English Language Proficiency skills equivalent to International English Language Testing System (IELTS) 5.5 or Test of English as a Foreign Language (TOEFL) score of 550; OR
    • Cambridge English: Advanced (CAE) or
    • Cambridge English: Proficiency (CPE) or
    • Cambridge First English (CFE) or
    • Pearson Test of English (PTE) or
    • Malaysian University English Test (MUET) 

Alternative Entry

Accreditation of Prior Experiential Learning (APEL) Entry Requirements:

  • 21 years of age as of 1st January in the year of application;
  • Other equivalent qualifications recognised by the Senate of AeU;
  • Possess relevant work experience; and
  • Passed an aptitude and APEL assessment

Click here to know more about APEL


Modes of Study Part Time
Duration 4 years and 4 months
No. of Semesters 14 (1 semester is 4 mths)
No. of Subjects 39 + Industrial Training or Project Paper
Frequency of Tutorials Once a month – Saturday & Sunday with 3 tutorial per subject 
Grading Assignment (2) 60%
Examination 40%
MQA Accreditation A 9101
Advertisement Code (R/340/6/0458)04/18
EPF Claimable YES


  • Enhance practical knowledge and associated critical thinking skills.
  • Provide a strong platform in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics and business strategy.
  • Provide the opportunity to pursue interesting specialisations in areas of choice i.e. Marketing & E-Commerce, Accounting & Finance and Business Information Systems.
  • Graduates will acquire the latest knowledge in business analysis, entrepreneurial/small business management, international business management, business information system and marketing.



  • Principles of Management
  • Business Mathematics
  • Office Application Software
  • Introduction to Financial Accounting
  • Principles of Marketing
  • Business Statistics
  • Microeconomics
  • Introduction to Finance
  • Human Resource Management
  • Macroeconomics
  • Organisational Behavior
  • Operations Management
  • Business Law
  • Management Information Systems
  • International Business
  • Business Research Methods
  • Strategic Management


  • Service Quality Management
  • Business Communication
  • Event Management
  • Record Management
  • Project Management

Industrial Training or Project Paper


Applicable to Malaysian Students Only

  • Tamadun Islam dan Tamadun Asia
  • Hubungan Etnik
  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project

Applicable to International Students Only

  • Malay Language (Bahasa Melayu) and Communication
  • Malaysian Studies
  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project

University Compulsory

  • Information Literacy and Research Skills
  • Entrepreneurship and Ethics in Malaysia
  • Asian Studies


Marketing & E-Commerce

  • Marketing Management
  • Integrated Marketing Communications
  • Customer Relationship Management
  • Internet Marketing
  • Advertising & Direct Marketing
  • Consumer Behavior
  • International Marketing
  • Introduction to E-Commerce
  • Intermediate to E-Commerce
  • E-Advertising

Accounting and Finance

  • Islamic Financial System
  • Cost Accounting
  • Corporate Finance
  • Investment Analysis
  • Financial Accounting and Reporting
  • Management Accounting
  • Auditing
  • Principles of Taxation
  • Financial Markets and Institutions
  • International Finance

Business Information Systems*

  • Fundamentals of ICT
  • Ethics and Laws in ICT
  • Information Systems Analysis and Design
  • The Internet and World Wide Web (WWW)
  • Data Warehousing
  • Decision Support Systems
  • Accounting Information Systems
  • IS Audit and Control
  • IS Strategic Planning
  • IS Project Management

*Will be offered subject to availability


For Malaysian and International students:

  • Merit Scholarship available for top-performing students
  • 10% discount on tuition fee available through student loyalty scheme

For Malaysian students only:

  • 10% discount on tuition fee for full payment of semester fees
  • 50% discount on tuition fee for senior citizens who are 55 years of age & above
  • 75% discount on tuition fee for the disabled
  • EPF withdrawal assistance
  • PTPTN loan assistance
  • RM7,000 personal income tax relief

Terms and conditions apply


Last updated: 30/01/2018