School of Management


The School of Management (SOM) envisions to be a leader in providing a branded product, a programme of choice in the area of business and management education for the Asian region. The main thrust of the school is providing knowledge related to business functions (human resource, marketing, operation and financial management) for practicing managers in all sorts of organizations. They include officials in business and non-business organizations, may have an opportunity to upgrade themselves through a flexible blended learning approach which combine both online and face-to-face interaction. 

SOM conceives to meet and service a greater part of the fast-paced demand for building capacity, and enriching talent and access to all parts of the world with quality programmes at the undergraduate and postgraduate levels. The School prepares graduates to take up leadership positions in the public and corporates sectors. The knowledge, skills and values incorporated in the various programmes seek to ensure that graduates meet the needs of a rapidly changing environment and to effectively adapt to a dynamic situation that is increasingly diverse in all aspects: economic, technology, social and politics.

The School has been actively involved in research in collaboration with other universities and also government agencies. The focus of the research is on the entrepreneurship programmes (Ministry of Agriculture), consultancy on flood problems including mitigation plan (Johore Economic Planning Unit) and wildlife management procedure (Department of Wildlife and National Park). The findings of this research and consultancy work will further enhance the quality of programmes delivered and equip students with up-to-date knowledge, management and presentation skills to function in a dynamic global environment.


“SOM Your Better Business Education Partner”

The globalized transactions of businesses are versatile and volatile but challenging and rewarding.  Similarly, too, the cross-cultural demand for managerial expertise and professional competency needed to realize the values of these transactions is dynamic and growing.  A succession of internationalized captains of industry and global-mobile business-management qualified and experienced executives are dominating the global village and driving multinational businesses across nations without borders.

And this is abetted by current, emerging and future technologies that have converted and changed the international character of trade, trading partners, ownership and management of multinational corporations, operation-control modes, production-consumption and other forms of exchange relationships. Consequently, emerging and new demands for strategic game plans and innovative action agendas by industry leaders, innovation-driven managers, and professionals have intensified competitiveness and entrepreneurship to produce best practices to sustain productivity and innovation.

The School of Management (SOM) at Asia e University was conceived to meet and service a greater part of this fast-paced demand for building capacity, improving human capital, and enriching talent locally, regionally and globally. Its Master of Business Administration (MBA), Master in Management (MIM), and Executive Master courses are based on core curricula that are industry-relevant, practical-driven, and professional-enhancing.  They are directed at producing qualified, employable and productive human capital which can challenge and sustain the rigorous demand and pace of global business. Its graduates too are oriented to be cross-cultural and socially responsible.

In short, the School of Management is “Your Better Business Education Partner” in a joint-quest for promoting “excellence” and “quality” and producing innovative managers and entrepreneurial professionals of the future.



Kapriana Baharuddin
Programme: Doctor of Business Administration

Yeop Ali Mohd Dobi
Programme: Doctor of Business Administration

Christopher Chew
Programme: Doctor of Business Administration

Lee Sook Ling
Programme: Doctor of Business Administration

Yap Boon Hup
Programme: Doctor of Business Administration

Captain Rajeev Agrawal
Programme: Master of Business Administration

Jamalluddin Mahmud  
Programme: Master of Science (Management) by Research


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Last updated: 23/11/2018