Bachelor of Business Administration (Hons)

(R2-DL/340/6/0458) (A9101) (04/25)

The programme is designed to provide students with the knowledge, skills and competencies required to excel as executives of business administration and management in dynamic environment of the digital economy.

This programme imparts knowledge of best practices and transferable skills in business. It is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most competent with the Fourth Industrial Revolution skills in the global workplace.

The programme is designed for maximum flexibility and crucially important to expose students with business from a global and digital transformation perspective.

What Our Student Says?

“I was recommended by friends to enrol for the Bachelor of Business Administration degree programme with AeU as it best fit my schedule without giving up my work. The once a month class was fun as I was able to connect with other students from different job sector and industries. Despite being off-campus as a distance student, yet I did not feel isolated but instead felt if I am studying in campus due to the available online learning materials and easy access to AeU’s friendly academic facilitators.”

Cristina binti Aladin

BBA Student, Malaysia
Executive at YL Link Industries Sdn. Bhd.

Programme Highlights

The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
Interactive learning activities, assignments, online discussions.
Easy access to myPLS anytime, anywhere, any device.
Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.

Learning Outcomes

At the end of the programme, students are able to:

Assess in-depth theories and concepts in business administration.
Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
Organise task ethically and flexibly within business organisations.
Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
Apply relevant digital skills in the workplace
Analyse numerical and graphical data to assist decision- making in workplace.
Demonstrate leadership skills and responsibility in managing business organisation.
Identify self-improvement for academic and career development.
Demonstrate broad entrepreneurship skills in resolving business problems

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Programme Facts

MQA Code:

A 9101

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Programme Code:

(R2-DL/340/6/0458) (A9101) (04/25)

Study Mode:

Part Time

Fully Online
Blended Learning

Duration:

4 years and 4 months (14 semesters)

Frequency of Tutorials:

Once a month

Saturday & Sunday (3 Tutorial Per Subject)

Assessment:

Assignment: 60%
Examination: 40%

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School Page

Core Subjects

Principles of Management
Business Mathematics
Introduction to Financial Accounting
Principles of Marketing
Business Statistics
Business Analytics
Microeconomics
Introduction to Finance
Human Resources Management
Macroeconomics
Organisational Behaviour
Entrepreneurship in the Digital Age
Sustainable Development
Operations Management
Business Law
Management Information System
International Business
Business Research Method
Strategic Management

Concentration Subjects

Choose one(1) only

Marketing and E-Commerce

Consumer Behaviour and Segmentation
Digital Marketing and Channel Management
Integrated Marketing Communication
Product Development and Pricing Strategy
Advertising and Direct Marketing
International Marketing

Finance

Financial Technology (*new)
Islamic Financial System
Cost Accounting
Corporate Finance
Investment Analysis
Financial Markets and Institutions
International Finance

Supply Chain Management (*new)

Production Planning and Control
Logistics & Supply Chain Management
Purchasing Supply Management

Elective Subjects

Choose four(4) only

Service Quality Management
Business Communication
Event Management
Record Management
Project Management
Industrial Training or Project Paper

General Subjects

Applicable to Malaysian Students only

Islamic and Asian Civilisations
Ethnic Relations
Academic Writing
Comparative Ethics
Social Responsibility Project

Applicable to International Students (in Malaysia)

Academic Writing
Comparative Ethics
Social Responsibility Project
Malaysian Studies 3
Malay Language for Communication 2

Applicable to International Students (Abroad)

Academic Writing
Comparative Ethics
Social Responsibility Project
Fundamental of English Grammar
The Web Economy

University Compulsory Subjects

Information Literacy and Research Skills 2
Entrepreneurship in Asia
Asian Studies

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Programme Facts

MQA Code:

A 9101

Download Certificate

Programme Code:

(R2-DL/340/6/0458) (A9101) (04/25)

Study Mode:

Part Time

Fully Online
Blended Learning

Duration:

4 years and 4 months (14 semesters)

Frequency of Tutorials:

Once a month

Saturday & Sunday (3 Tutorial Per Subject)

Assessment:

Assignment: 60%
Examination: 40%

Download Brochure

School Page

DIRECT ENTRY:

A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR
A pass in STAM with at least Grade Jayyid*; OR
Matriculation or Foundation with at least GPA of 2.00; OR
A Diploma (Level 4, MQF) with at least GPA of 2.00; OR
An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
A Diploma Kemahiran Malaysia (DKM) /Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate/Academic Board’s approval***; OR
Other equivalent qualifications recognised by the Malaysian Government.
- Note for (6) & (7): The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.
- Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications (Refer to the Notes ( * ) below this table).