Bachelor of Business Administration (Hons)

(R2-DL/340/6/0458) (A9101) (04/25)

The programme is designed to provide students with the knowledge, skills and competencies required to excel as managers and executives in the challenging world of business administration and management.

This programme is not only about learning best practices and transferable skills in business. It is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most appreciated at the global workplace.

The programme is designed for maximum flexibility and we find it crucially important to expose students with business from a global perspective.

What Our Student Says?

“I was recommended by friends to enrol for the Bachelor of Business Administration degree programme with AeU as it best fit my schedule without giving up my work. The once a month class was fun as I was able to connect with other students from different job sector and industries. Despite being off-campus as a distance student, yet I did not feel isolated but instead felt if I am studying in campus due to the available online learning materials and easy access to AeU’s friendly academic facilitators.”

Cristina binti Aladin

BBA Student, Malaysia
Executive at YL Link Industries Sdn. Bhd.

Programme Highlights

The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
Interactive learning activities, assignments, online discussions.
Easy access to myPLS anytime, anywhere, any device.
Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.

Learning Outcomes

At the end of the programme, students are able to:

Evaluate theories and concepts in business studies;
Communicate creative and innovative ideas effectively;
Apply critical thinking skills for decision making;
Display innovative entrepreneurial skills;
Demonstrate leadership, teamwork, communication and social skills in accordance with ethical and legal practices; and
Apply the skills and principles of lifelong learning in their academic and career development

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Programme Facts

MQA Code:

A 9101

Download Certificate

Programme Code:

(R2-DL/340/6/0458) (A9101) (04/25)

Study Mode:

Part Time

Fully Online
Blended Learning

Duration:

4 years and 4 months (14 semesters)

Frequency of Tutorials:

Once a month

Saturday & Sunday (3 Tutorial Per Subject)

Assessment:

Assignment: 60%
Examination: 40%

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School Page

Core Subjects

Principles of Management
Business Mathematics
Office Application Software
Introduction to Financial Accounting
Principles of Marketing
Business Statistics
Microeconomics
Introduction to Finance
Human Resources Management
Macroeconomics
Organisational Behaviour
Operations Management
Business Law
Management Information System
International Business
Business Research Method
Strategic Management

Concentration Subjects

Choose one(1) only

Marketing and E-Commerce

Marketing Management
Integrated Marketing Communication
Customer Relationship Management
Internet Marketing
Advertising and Direct Marketing
Consumer Behaviour
International Marketing
Introduction to E-Commerce
Intermediate to E-Commerce
E-Advertising

Accounting and Finance

Islamic Financial System
Cost Accounting
Corporate Finance
Investment Analysis
Financial Accounting and Reporting
Management Accounting
Auditing
Principles of Taxation
Financial Markets and Institutions
International Finance

Business Information System*

Fundamental Concepts of ICT
Ethics and Law in ICT
Information Systems Analysis and Design
The Internet and World Wide Web (WWW)
Data Warehousing
Decision Support Systems
Accounting Information System
IS Audit and Control
IS Strategic Planning
IS Project Management

* Will be offered subject to availability

Elective Subjects

Choose four(4) only

Service Quality Management
Business Communication
Event Management
Record Management
Project Management
Industrial Training or Project Paper

General Subjects

Applicable to Malaysian Students only

Islamic and Asian Civilisations
Ethnic Relations
Academic Writing
Comparative Ethics
Social Responsibility Project

Applicable to International Students (in Malaysia)

Academic Writing
Comparative Ethics
Social Responsibility Project
Malaysian Studies 3
Malay Language for Communication 2

Applicable to International Students (Abroad)

Academic Writing
Comparative Ethics
Social Responsibility Project
Fundamental of English Grammar
The Web Economy

University Compulsory Subjects

Information Literacy and Research Skills 2
Entrepreneurship in Asia
Asian Studies

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Programme Facts

MQA Code:

A 9101

Download Certificate

Programme Code:

(R2-DL/340/6/0458) (A9101) (04/25)

Study Mode:

Part Time

Fully Online
Blended Learning

Duration:

4 years and 4 months (14 semesters)

Frequency of Tutorials:

Once a month

Saturday & Sunday (3 Tutorial Per Subject)

Assessment:

Assignment: 60%
Examination: 40%

Download Brochure

School Page

For Malaysian and International Students:

Regular Entry

STPM / ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
STAM with minimum Grade Jayyid AND Pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
A Diploma / Advanced Diploma OR equivalent qualifications; OR
A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
UEC with minimum Grade B in five (5) subjects AND Pass in Mathematic and English Language; OR
Other recognised equivalent qualifications

For Malaysian students only:

Flexible Entry

Accreditation of Prior Experiential Learning (APEL) Entry Requirements:

Minimum 21 years of age.
Possess relevant working experience.

Minimum English Language Requirements for International Students:

Minimum score of 5.5 for IELTS; OR
Other recognised equivalent qualification.

* The above entry requirements serve as a guideline. Applicants are responsible to verify the requirements by contacting the University’s Admission Unit.

EnquireApply Now

Programme Facts

MQA Code:

A 9101

Download Certificate

Programme Code:

(R2-DL/340/6/0458) (A9101) (04/25)

Study Mode:

Part Time