Bachelor of New Media Communications (Honours) (BNMC)
New media communication is a creative and innovative programme where students learn to develop, interpret, and effectively communicate complex information in the digital era.
This programme will arm you with the fundamentals of media production, social media marketing, and mass communication research to prepare you for the rapid changes brought about by the 4th Industrial Revolution. Moreover, this programme will further amplify your future employability as a web content designer, new media content writer, social media specialist, marketing communication specialist and many more.
Programme highlights
- Internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
- Interactive learning activities, assignments and online discussion.
- Easy access to myPLS anytime, anywhere, any device.
- Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.
Learning Outcomes
At the end of the programme, students are able to :
- Acquire the ability and apply basic knowledge of new media communication.
- Think and react creatively to deliver effective content of new media communication.
- Apply technical competency and practical knowledge in executing the functional applications of digital graphic design for new media communication.
- Solve problems and show good interpersonal and technical skills.
- Communicate effectively, not only with media practitioners but also with the public.
- Use digital technology and develop creative content for new media communication.
- Conduct both qualitative and quantitative mass communication research, analyse and interpret data.
- Act as a leader and understand the roles and responsibilities of a leader.
- React effectively as an individual and in a group, showing managerial and personal skills.
- Think creatively, innovate and react as an entrepreneur.
- Develop strong ethics and values needed to be a well-equipped media practitioner.
Core Subjects
- Basics of English Grammar
- Introduction to Mass Communication
- Audio Design and Effects
- Advertising Design
- Principles of Media Psychology
- Animation Production
- Communication Theory
- Creative Copywriting
- Digital Culture
- Basic Drawing
- Digital Story Telling
- Social Media Marketing
- E-Commerce
- Basic 3D Modelling
- Digital Photography and New Media
- Creative Content Development I
- Creative Content Development II
- Media Law and Ethics
- Smartphone Photography
- Creative Drawing for Animation
- Integrated Marketing Communication
- Social Media Crisis Communication
- Mass Communication Research
- Event Planning and Management
- Academic Writing for Mass Communication
Industrial Training & Reports or Video Production / Documentary
ELECTIVE SUBJECTS
- Mandarin I
- Mandarin II
- Consumer Behaviour
GENERAL SUBJECTS
Applicable to Malaysian Students only
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
Applicable to International Students (in Malaysia only)
- Malay Language & Communication II
- Falsafah dan Isu Semasa (Philosophy and Current Issues)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project II
UNIVERSITY COMPULSORY SUBJECTS (UCS)
- Information Literacy & Research Skills
- Entrepreneurship in Asia
For Malaysian and International Students
Regular Entry
- A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
- A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
- A Diploma in Media and Communication or its equivalent; OR
- Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
For Malaysian Students Only
Flexible Entry
Accreditation of Prior Experiential Learning (APEL) Entry Requirements:
- Minimum 21 years of age.
- Possess relevant working experience.
Minimum English Language Requirements for International Students:
- Minimum score of 5.0 for IELTS, 500 for TOEFL OR its equivalent.
Those who have their tertiary education in English will normally be exempted from the above requirement.
For more details, please visit
https://aeu.edu.my/study/entry-pathway/
For Malaysian and International students:*
- Merit Scholarship available for top-performing students
- 10% discount on tuition fee available through student loyalty scheme
For Malaysian students only:*
- 50% discount on tuition fee for senior citizens who are 60 years of age & above
- 75% discount on tuition fee for the disabled
- EPF withdrawal assistance
- PTPTN loan assistance
*Terms and conditions apply
For more details on the discounts and financial incentives, click HERE.
