Master of Business Administration in Entrepreneurial Marketing
The Master of Business Administration in Entrepreneurial Marketing (MBA EM) is an academically grounded and industry-driven postgraduate programme designed for professionals, entrepreneurs, and business leaders who seek to drive sustainable growth in today’s dynamic and competitive markets.
Blending academic rigour with real-world industry practice, the programme equips students with strategic marketing knowledge, entrepreneurial thinking, and applied skills to identify opportunities, scale businesses, and respond effectively to market disruption across start-ups, SMEs, and established organisations.
The programme also offers optional curated industry networking and business exposure opportunities, providing students with direct engagement with entrepreneurs, practitioners, and business ecosystems to enhance applied learning and professional networking.*
In response to the fast-evolving business landscape, the MBA EM offers an integrated curriculum that blends academic rigour with real-world application. Courses are delivered by experienced academicians alongside industry practitioners, ensuring that learning remains relevant, applied, and grounded in current market realities.
Students are exposed to contemporary marketing strategies, innovation frameworks, customer-centric thinking, and data-informed decision-making, all within an interactive and practice-oriented learning environment.
The MBA EM is developed with strong industry input and draws on contemporary entrepreneurial marketing practices from regional and global contexts. Through industry cases, practitioner insights, and applied projects, students gain exposure to how marketing strategies are executed in real business environments, particularly within growth-oriented and entrepreneurial settings.
This approach ensures graduates are not only knowledgeable, but capable of translating ideas into action.
The programme emphasises opportunity recognition, innovation, and growth strategies, equipping students to think beyond conventional marketing models and respond to rapidly changing market conditions.
Learning is enriched through practitioner-led sessions, real-world case discussions, and applied assessments that reflect current entrepreneurial and marketing challenges.
Courses are facilitated by academics with strong scholarly backgrounds and practitioners with hands-on industry experience, offering students both theoretical grounding and practical insight.
Students engage in market analysis, strategic planning, and problem-solving activities that mirror real business scenarios, enhancing their ability to apply knowledge directly in their professional roles.
The programme adopts an Asia-centric yet globally informed perspective, preparing graduates to operate effectively across diverse markets and business environments.
As part of its industry-integrated design, the Master of Business Administration in Entrepreneurial Marketing (MBA EM) offers an optional networking and business exposure component to complement classroom learning.
This component is structured to provide students with direct engagement with entrepreneurs, business leaders, and industry practitioners, allowing them to observe and discuss how entrepreneurial marketing strategies are applied in real organisational and market contexts.
The networking and business exposure may be conducted in Malaysia and Indonesia, and may potentially be expanded to other selected countries within Asia, subject to availability, partnerships, and prevailing arrangements.
The networking and business exposure may include:
Facilitated networking sessions with industry leaders and entrepreneurs
Exposure to growth-oriented organisations and entrepreneurial ecosystems
Structured discussions linking academic frameworks to real-world practice
Participation in this component is optional, ensuring flexibility for working professionals, while offering those who take part valuable industry insight, peer interaction, and professional network development beyond the academic setting.
Graduates of the MBA EM are prepared for leadership roles in marketing, business development, entrepreneurship, and strategic growth functions. The programme is also well-suited for professionals seeking to scale their own ventures or lead transformation initiatives within their organisations.
The MBA in Entrepreneurial Marketing is developed with direct input from Hermawan Kartajaya, President of MarkPlus Inc. and one of the “50 Gurus Who Have Shaped the Future of Marketing” as recognised by the Chartered Institute of Marketing (CIM), UK.
Widely regarded as a leading authority in marketing and entrepreneurship, Hermawan Kartajaya has co-authored influential marketing works with global thinkers and has advised organisations and governments across Asia and beyond. His contribution ensures that the MBA EM integrates contemporary entrepreneurial marketing frameworks with real-world business application, particularly within emerging and growth markets.
This collaboration strengthens the programme’s relevance by bridging academic foundations with practitioner insight, offering students exposure to how marketing strategy is conceived, executed, and scaled in real business contexts.
The programme also offers optional curated industry networking and business exposure opportunities, providing students with direct engagement with entrepreneurs, practitioners, and business ecosystems to enhance applied learning and professional networking.*
Bridging Strategy, Entrepreneurship, and Market-Driven Growth
In response to the fast-evolving business landscape, the MBA EM offers an integrated curriculum that blends academic rigour with real-world application. Courses are delivered by experienced academicians alongside industry practitioners, ensuring that learning remains relevant, applied, and grounded in current market realities.
Students are exposed to contemporary marketing strategies, innovation frameworks, customer-centric thinking, and data-informed decision-making, all within an interactive and practice-oriented learning environment.
Industry-Driven Learning with Global Perspectives
The MBA EM is developed with strong industry input and draws on contemporary entrepreneurial marketing practices from regional and global contexts. Through industry cases, practitioner insights, and applied projects, students gain exposure to how marketing strategies are executed in real business environments, particularly within growth-oriented and entrepreneurial settings.
This approach ensures graduates are not only knowledgeable, but capable of translating ideas into action.
What Distinguishes the MBA in Entrepreneurial Marketing
Entrepreneurial Focus
The programme emphasises opportunity recognition, innovation, and growth strategies, equipping students to think beyond conventional marketing models and respond to rapidly changing market conditions.
Industry-Integrated Curriculum
Learning is enriched through practitioner-led sessions, real-world case discussions, and applied assessments that reflect current entrepreneurial and marketing challenges.
Experienced Academic and Industry Facilitators
Courses are facilitated by academics with strong scholarly backgrounds and practitioners with hands-on industry experience, offering students both theoretical grounding and practical insight.
Practical and Applied Learning
Students engage in market analysis, strategic planning, and problem-solving activities that mirror real business scenarios, enhancing their ability to apply knowledge directly in their professional roles.
Regional and Global Relevance
The programme adopts an Asia-centric yet globally informed perspective, preparing graduates to operate effectively across diverse markets and business environments.
*Experiential and Network-Based Learning
(Optional)As part of its industry-integrated design, the Master of Business Administration in Entrepreneurial Marketing (MBA EM) offers an optional networking and business exposure component to complement classroom learning.
This component is structured to provide students with direct engagement with entrepreneurs, business leaders, and industry practitioners, allowing them to observe and discuss how entrepreneurial marketing strategies are applied in real organisational and market contexts.
The networking and business exposure may be conducted in Malaysia and Indonesia, and may potentially be expanded to other selected countries within Asia, subject to availability, partnerships, and prevailing arrangements.
The networking and business exposure may include:
Facilitated networking sessions with industry leaders and entrepreneurs
Exposure to growth-oriented organisations and entrepreneurial ecosystems
Structured discussions linking academic frameworks to real-world practice
Participation in this component is optional, ensuring flexibility for working professionals, while offering those who take part valuable industry insight, peer interaction, and professional network development beyond the academic setting.
Advancing Careers and Business Impact
Graduates of the MBA EM are prepared for leadership roles in marketing, business development, entrepreneurship, and strategic growth functions. The programme is also well-suited for professionals seeking to scale their own ventures or lead transformation initiatives within their organisations.
Developed with Global Marketing Thought Leadership
The MBA in Entrepreneurial Marketing is developed with direct input from Hermawan Kartajaya, President of MarkPlus Inc. and one of the “50 Gurus Who Have Shaped the Future of Marketing” as recognised by the Chartered Institute of Marketing (CIM), UK.
Widely regarded as a leading authority in marketing and entrepreneurship, Hermawan Kartajaya has co-authored influential marketing works with global thinkers and has advised organisations and governments across Asia and beyond. His contribution ensures that the MBA EM integrates contemporary entrepreneurial marketing frameworks with real-world business application, particularly within emerging and growth markets.
This collaboration strengthens the programme’s relevance by bridging academic foundations with practitioner insight, offering students exposure to how marketing strategy is conceived, executed, and scaled in real business contexts.
Programme Highlights
- Modular, accelerated learning format
- Intakes every two months
- Complete taught modules in 12 months
- Industry-aligned curriculum with MarkPlus collaboration
- Designed for working professionals and entrepreneurs
- Fully Open & Distance Learning (ODL)
Learning Outcomes
Graduates of this programme will be able to:
- Demonstrate mastery of theoretical and practical knowledge in business administration
- Apply entrepreneurial marketing strategies in dynamic and competitive markets
- Leverage digital tools and analytics to support strategic business decisions
- Lead ethically and responsibly in a global business environment
- Demonstrate creativity, innovation, teamwork, and effective communication skills
- Apply industry insights through exposure to practitioner-led perspectives
Programme Delivery
Stage 1: Core & Specialisation Modules
Core Subjects
- Managing Organisations in the Digital Age
- Marketing and Branding
- Economic Issues and Global Business
- Strategic Human Resource Management
- Corporate Ethics, Governance and Sustainability
- Strategic Financial Management
- Digital Technologies and Business Process Innovation
- Business Research Methods and Analytics
- Strategic Management in Disruptive Environment
Specialisation Subjects
- Entrepreneurial Marketing Talent Development
- Strategic Entrepreneurial Marketing
- Finance for Marketers
Stage 2: Project Paper
Upon completion of all taught modules, students will undertake a Project Paper, integrating entrepreneurial marketing strategies with practical business or organisational contexts.
Professional Networking Package (Optional)
Students may choose to enhance their academic journey through an Optional Professional Networking Package, designed to complement the modular learning experience.
This package may include:
- Industry networking sessions with business leaders and entrepreneurs
- Exposure to regional business ecosystems
- Selected engagements linked to MarkPlus industry initiatives
- Curated professional interactions aligned with entrepreneurial marketing practice
Participation is optional and allows students to customise their learning experience according to professional goals.
Malaysian & International Applicants
- Bachelor’s Degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50; OR
- Bachelor’s Degree with CGPA 2.00–2.49, subject to internal assessment; OR
- Bachelor’s Degree in non-related fields with relevant working experience; OR
- Other equivalent qualifications recognised by the Malaysian Government
English Language Requirement (International Students):
- MUET Band 4 or equivalent CEFR (Mid B2)
APEL ENTRY
APEL ENTRY This applies to candidates who are:
- At least 30 years of age in the year of application
- Possess a minimum of STPM /Diploma /equivalent
- Possess relevant working experience.
For Malaysian and International students:*
- 10% discount on tuition fee available through student loyalty scheme
For Malaysian students only:*
- 50% discount on tuition fee for senior citizens who are 60 years of age & above
- 75% discount on tuition fee for the disabled
- EPF withdrawal assistance
*Terms and conditions apply
For more details on the discounts and financial incentives, click HERE.
